Fine art printing explained.

 

Like a lossless .wav or mint vinyl to an audiophile -

 

or the rare Director’s Cut on a 4K Blue-ray in the cinephile’s library - 

 

fine art printing is the discerning art buyer’s choice to enjoy visual art like paintings and photography - and also the very method of printing used by galleries and museums. 

 

When you buy a fine art print - you invest in the highest-quality form of a photograph made possible only by the amalgamation of several physical elements.

 

The difference - each print is completely artist-driven and individualistic. It is about meticulous attention to detail into every inch of the image: beginning with thoughtful photography and careful editing, and then printing on specialised machines at some of the best fine art labs in India - all on premium archival paper which is built to last decades if not over a 100 years in the right conditions. 

 

This comes together to bring you a print with the most accurate representation of textures, colours and tonality - many a league above a regular print from the local photo labs we’ve all used for our family albums and everyday prints.

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We do think that art has the power to inspire, uplift, and transform spaces - and should be savoured just like that 4k Blu-ray of your favourite film or rare recording of an exceptional musical act on vinyl.

 

So, enough selling, let’s get you the perfect print to enhance your space.

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- Vivek