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What is Fine Art Printing?

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Fair question...

Fine art printing explained.

 

Like a lossless .wav or mint vinyl to an audiophile -

 

or the rare Director’s Cut on a 4K Blue-ray in the cinephile’s library - 

 

fine art printing is the discerning art buyer’s choice to enjoy visual art like paintings and photography - and also the very method of printing used by galleries and museums

 

When you buy a fine art print - you invest in the highest-quality form of a photograph made possible only by the amalgamation of several physical elements.

 

The difference - each print is completely artist-driven and individualistic. It is about meticulous attention to detail into every inch of the image: beginning with thoughtful photography and careful editing, and then printing on specialised machines at some of the best fine art labs in India - all on premium archival paper which is built to last decades if not over a 100 years in the right conditions. 

 

This comes together to bring you a print with the most accurate representation of textures, colours and tonality - many a league above a regular print from the local photo labs we’ve all used for our family albums and everyday prints.

We do think that art has the power to inspire, uplift, and transform spaces - and should be savoured just like that 4k Blu-ray of your favourite film or rare recording of an exceptional musical act on vinyl.

 

So, enough selling, let’s get you the perfect print to enhance your space.

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